Your fractional PR Manager - embedded with founders and teams, building narratives that stick across Forbes, CoinDesk, Cointelegraph, Decrypt, AI Magazine & tier-1 outlets.
I'm Shilika Jain - a strategic PR & communications operator for Web3, AI & DePIN founders. Six years. Fifty plus protocols. Forbes to Cointelegraph, Asia to the States.
50+Protocols shaped
100K+Media mentions per quarter
200+Web3 KOLs in network
6Markets across APAC + global
SCROLL
/00 THE PITCH
Hear it from Shilika.
A 2-minute breakdown of how she works with founders - what to expect, what gets shipped, what doesn't.
Made DePIN a beat for tier-1 reporters. Anchored Tom Trowbridge as the category's go-to voice across CoinDesk opinion, Cointelegraph "Hashing It Out", and Bitcoin Magazine NL.
Drove the Google Cloud × Firebase integration story into Blockworks, CoinDesk, Yahoo Finance, and Benzinga - with localised placements in French, Italian, and Spanish.
Play-to-earn · Indian web3 Economic Times exclusive
METAVERSE · GAMING
Bullieverse
Indian Web3 gaming studio raise: led the funding announcement into Economic Times, Inc42, YourStory, TechInAsia and CoinDesk - sponsored and organic in lockstep.
"I don't pitch products. I pitch inevitabilities - the kind of stories that connect and editors save for Monday morning."
/03.5 INTRODUCTION
Six years putting Web3 & AI founders on the front page.
INTRO - 02:14
"My name is Shilika Jain. I've spent the last six years putting Web3 and AI founders on the front page.
I built CoinMarketCap's regional comms function from the ground up. I currently lead PR at Myosin, a growth-marketing DAO. Across both, I've shaped narratives for 50+ protocols - NEAR Foundation, Ripple, MANTRA Chain, RARI Foundation, Web3Auth, Fluence, Gaia AI, Stellar, Polygon, Solana Saga - and placed them in Forbes, CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks, AI Magazine. Asia to the States.
WHY MOST PR FAILS
01
Cold press release distribution
It gets ignored. Editors filter it before they read it.
02
Generic agencies
Recycle the same playbook they use for fintech and ecommerce.
03
No track record
The same teams that promise you Forbes have never placed a single token launch.
That's why I built something different.
SJ - '24
/04 ABOUT
Six years building narratives across the Web3 & AI ecosystems.
Currently leading PR at Myosin, a growth-marketing DAO. Previously, I built CoinMarketCap's regional comms function from the ground up - relationships with 100+ journalists, 150+ KOLs, and the kind of muscle memory that only comes from shipping launches every week.
Two-week immersion in your tech, your founders, your competitors and things that actually matter. I read the whitepaper. Twice.
02
Architect
Narrative thesis, audience map, journalist priority list, regional mapping, announcement cadence and a 90-day calendar with measurable milestones.
03
Execute
Press releases, Op-Eds, podcast tours, KOL waves, on-ground conference support, embargo coordination - sometimes across six time zones.
04
Report
Weekly sentiment reports, share-of-voice tracking, journalist heatmaps. The data investors ask for.
/05.5 TESTIMONIALS
What founders say after the dust settles.
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed. She's smart, driven, and an absolute asset to any team.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain — not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. Her writing is sharp, strategic, and free of hype. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
